With its more compact size, lighter weight and sustainability focused technologies, the LRX clearly addresses the needs of a changing world. Though smaller than the LR2, the LRX is conceived as a premium car, designed to appeal to new customers in the luxury and executive sector – those who want many of the benefits of a 4x4 and the visual presence of a larger vehicle, but in a more compact package.
Its compact size will appeal to anyone who wants the versatile ability of an agile SUV with the cachet of the Land Rover name, while its lower weight and the reduced aerodynamic drag resulting from the smaller frontal area give significant gains in fuel efficiency and reduced C02 emissions. The positioning of LRX could be described as moving subtly from traditional SUV to crossover, with its more car-like appearance and dynamics that are sportier and on-road biased. But while its character is underlined by excellent agility, handling and performance, the LRX also promises the widest breadth of capability in the class. The interior of the LRX concept clearly demonstrates how a compact Land Rover can still be roomy, practical and versatile – and one with great sophistication. The impeccably executed cabin features a combination of soft leathers in rich tan and dark chocolate, with polished aluminum details. Although the LRX is compact, clever use of space makes it impressively roomy, and many neat design touches maximize its practicality.
Overall, the LRX dramatically extends the scope of what Land Rover stands for.
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